Pre-Internet, there were those who disliked publicity and those who endured. With viral advertising a new culture was born. There are now people who love to share ads.
The last stroke of genius virus comes from the Montreal agency Sid Lee. They are back with their client in a fetish perfect formula to entice the Internet community. Adidas is launching a collection Stars War. This eclectic mix between Hip Hop and Geek culture is sufficient to start the viral effect.
Sid Lee takes the concept of neighborhood party that he had explored with the same customer in the 2008 campaign of 'House Party' . The video surfs discreetly on the face of some celebrities who do not steal the limelight or the shoe, or the concept. Geoges Lucas had closely monitored the development of this campaign, he who does not share Banner Stars War with anyone. This video is the first in a series. We look forward to more!
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