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Viral Video Award Berlin - To A Friend vs. Chemical Party

Within 2 weeks to come, I propose a special Viral Video Award. I will present some of the videos that are nominated for the prize with my analysis. I will comment especially the potential of each of these viral videos. The Viral Video Award is an associated event at the 25th International Short Film Festival Berlin.

Note a characteristic: they are eligible for the festival that the viral videos that promote an idea, product, brand ("It Must Either ENDORSE Something between gold and / or a message communiquer "). In short, exit the video of the little cat that sings or the staging of the individual grotesque.

I start my selection "To a Friend":



I think this video is not copy a good viral video (not to be confused with a good video). I would be surprised to see her win a prize. It has been online for more than six months without having passed the 10 000 viewings.

The message is unclear. The application of protest only appears at the end of the video. Fort is to bet we will have lost a majority of'internautes who believed themselves to a public health campaign. In short, no suspension leads to rant against the Pope.

is typically a video licked too reminiscent of traditional television advertising. The danger is that the unconscious association made this style. Nobody likes the idea of sharing advertising to friends. The only exception to this rule is the gag. An advertisement in classic can operate successfully if it is very funny but this is not the case with this one.

Another huge problem with this video: the name. It is very difficult to find. Try "To a friend" into Google, a lot of hit, but not the good.

Finally, it is neither very original nor very significant. A nice video that misses its viral effect and did not thrust required to spread.


The second video I am proposing today is "Chemical Party ":



Much better. There is a viral effect in action:

• seen by over 325,000 on YouTube.
• it exists in several versions
• it was taken by other secondary sites

The message is clear and presented in a fun way. The treatment portion of the conventional television advertising. The name is original enough to make the video easy to find.

If it has not reached peaks - the magic number is 1 million - I would say potentially because of its complexity. To go there a bit simpler would have helped. It's not easy for the user to decide who will benefit from this video. Who wants a short refresh chemistry fun? Or who find the treatment sufficiently original to appreciate the video beyond its message? Ultimately this video

friendly finds himself confined to a niche not particularly large.


On the viral see also:

1. I TV .... the virus is exciting!
2. 9 tips for a successful viral video
3. Viral Video taken 2

Posted by Marie-Louise Gariépy

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Promotion WebVideo - Films Traffik launches its new look web

It's nice to have customers who have talent. Films Traffik is a production powerhouse such a genuine openness to social media - I did a training on this topic recently at home. There will be blogging soon to feed their new Facebook page - eh, there are those who understand why we must not make a page group.

This morning they launched a promotional video to announce their new website. It is truly original and very much in the wind of the best videos found on Vimeo. I wish him a good breakthrough virus in its niche. Shy you do not follow it, you encourage creativity in all its forms.

Films Traffik - Teaser from Films Traffik we Vimeo.

Posted by Marie-Louise Gariépy

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One idea for financing the WebVideo

If there is one recurring theme in the field of WebVideo, it is the funding issue. I would say that sometimes it comes to evacuate the real question: how good WebVideo. Still, for those who have already taken advantage of investing time and sweat in WebVideo a draft, the funding issue is not about virtual.

In these days, I lean more towards a business model focused on video on demand. The culture of free and piracy no interest really a sub-category of the population: the half-geek who has time to lose. The majority are willing to pay above all not to waste time searching the content it wants to see.

However, as the context of other models can be interesting (and of course the long term, they are blended solutions that will emerge).

Today Christian Aubry and Martin Ouellet us propose an alternative web of patronage for the costs of producing a video:



This method seems a utopian WebVideo which would have cost in the millions of dollars. Such a creation would be the result of several stakeholders reluctant to release the rights of the work. By cons, Christian and Martin proposes a model that seems particularly attractive to smaller producers.

I would add my two cents to the idea. We could find a lead investor who would undertake to give one dollar for each dollar raised. Why? It is psychological, my dear Watson. The donor's gift doubled light has a strong incentive to give more. The lead investor in turn takes the spotlight. He was given a 5 seconds pre-roll to display its logo.

remain to build an interface that facilitates this process. Volunteers?

Posted by Marie-Louise Gariépy

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And if we Twitter this. ..

For fans of Twitter, a video that introduced me to Daniel. You'll laugh ...



Many of you do not understand the obsession with Twitter. I have always the same comments: "I not understand, I made an account and I'll do more ... "We often disagree Facebook to Twitter, as if it was only a vague copy.

Explain Twitter is difficult . It is a matter of practice. It's a bit like describing the effect of marijuana to those who have never inhaled ... We must live the experience Twitter to feel good all its potential.

For WebVideo, Twitter is terribly strong. This is the perfect place to launch a viral campaign. The propagation is instantaneous. It is also the place to generate buzz around a webcast. This is the best way promote his vlog. It is a place to share your passion with your community. Your community is on Twitter. Just find it.

Those who build their community or those who join communities of interest on Twitter have a major strategic advantage. In the long term, Twitter will remain - it will become, perhaps, but the basic principle will remain. That's why it's important for anyone seeking to communicate a message of good grasp of dynamics.

For lovers of numbers, I recommend this article that sums up the situation in the United States. Its penetration into the blogosphere, Twitter has become a main ingredient of communication Internet.

Posted by Marie-Louise Gariépy

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Short film, a parasite of the Web? For a creative space

I came across this on Twitter. This is increasingly the case, one comes across a short film via Twitter or Facebook.



I enjoyed a treat this film with a voyeuristic pleasure for this old fool no intentions of his great-grand-son. Who would want him in the back small son to choose a subject so crisp and crackling that is this old? He is right. Me my grandmother is half deaf and dumb poor memory lost in waiting for death in a CHCLD ... There's not enough to make a movie, horror movie, perhaps. (I'm very sad, believe me.)

There are many who praise the shorts found on the web. It is certain that the web is short but is it the reverse is true? That is, if the short has the wind in their sails since he found a channel of distribution via the Internet, is he involved himself in the web culture? Is it not a form of parasite? What a strange idea that I bring here. I invite you to think anyway. Because even if I like this movie, as it annoys me too classic. In an era of new wave, symphonic orchestration sounded fake.

Yeah, I stand by it. There is a narrative WebVideo to develop and we're not there yet. We must evolve the medium of webcasting, the medium of web design.

However, for the sensitivities to criticism, I loved this film, in its classic form, very good, very good as cheese and wine and all those other things traditional.

Posted by Marie-Louise Gariépy

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male

We do not often speak of male intimacy. That may be because men have shame to talk about themselves or that the trend remains to enhance the intimacy in the feminine. Fortunately What's TED stray outside the box. In the video capsule that I am proposing today, this is a beautiful portrait of male creativity in service to their private space.




Posted by Marie-Louise Gariépy

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Wendigo # 1: new DO loop Marrama and summary!

Latest news selected for this first issue of Wendigo, "The Medallion" ("It Medaglione") of the Italian author Daniele Marrama Oberto (1874-1911).

Initially published in his collection It ritratto del morto: tells Bizarri a book published in F. Perrella in Naples in 1907 and very difficult to find, this wonderful news was translated by Rene Lecuyer in the issue of July 8 1928 of the Sunday newspaper Illustrated. is this translation, after checking with the original text and a few small adjustments, which will be repeated here.

Another new OD Marrama, from the same collection, "Dr. Black" ("Il Dottore nero") was translated in 1932 in The International Journal apparently in March. I am taking a copy of that translation (and accurate references ...). This vampire story was repeated in at least three anthologies in Italy over the last twenty years, including the famous and huge (Over 1000 pages!) Storie di vampiri held by Gianni Pilo Sebastiano Fusco and Ed Newton in 1994 and recently reissued in 2008 ...

To my knowledge, ritratto del morto It is the only fantasy book of the author died 37 years ago and who was a lawyer, journalist committed against the monarchy, polemicist, and critic of art and theater ...

A big thank you to Charles Moreau and Ernesto Vegetti, the main cause of the famous Catalogo Sf, Fantasy e Horror ( http://www.fantascienza.com/catalogo/ ), the site for bibliographic Italian Excellence net for their help.

RDN